“I know what makes drivers switch companies. I’ve been that driver. And I know how to communicate it.”
— Djibril Issa, Founder & CEO, Power Lanes Recruitment
9
Years CDL Class A ExperienceOn the road, not in a conference room guessing what drivers want.
7
Years in Recruitment MarketingUnderstanding what it takes to reach and attract quality drivers — from the inside.
The Process
How It Works
Simple, fast, and handled entirely by us.
01
Tell Us About Your Company
We start with a simple intake — your routes, pay, and what makes driving for you worth it. This becomes the foundation for everything we build.
02
We Build Your Landing Page
A custom driver recruitment landing page written from the driver’s point of view — designed to speak directly to the CDL-A driver you want to hire.
03
You Focus on Hiring
Everything is live and ready. Your job is to interview great drivers — we’ve already handled the rest.
Free Preview
The CDL Driver Recruitment Cheat Codes
9 years behind the wheel. 7 cheat codes fleet managers need to hear. Written by someone who’s actually been that driver — ghosted by recruiters, watched teammates quit over disrespect, and sat in corporate roundtables where nothing changed.
Get the free preview — Cheat Code 01: Speed of Response Kills or Converts. No credit card. Instant download.
Loved it? The full 14-page guide with all 7 cheat codes + every done-for-you template is available at $97.
04Your Job Post Is Speaking — Just Not How You Think
05The First 30 Days Are Make or Break
06Drivers Talk to Each Other More Than You Know
07What Drivers Actually Want You to Ask Them
Full guide also includes:
Check-In Scripts30-Day Onboarding ChecklistJob Post TemplateStay Interview Questions
Common Questions
What You’re Probably Wondering
Your landing page is your foundation — not your traffic source. You can drive drivers to it through your own job board posts, Indeed listings, word of mouth, referrals, or any other channel you’re already using. The difference is, instead of sending them to a generic posting, you’re sending them to a page that actually sells your company. Most fleets are losing drivers at that step — not because they can’t get eyes on the listing, but because what those drivers land on doesn’t close. That’s what we fix.
No — and that’s intentional. We don’t run ads. What we do is build the foundation that makes your recruiting work: a landing page written to resonate with serious CDL-A drivers, and the resources to position your company the right way. Quality drivers aren’t won by ad spend — they’re won by trust, clarity, and speaking their language. That’s what we build.
Most careers pages are built for the company, not the driver. They list requirements, show the company logo, and bury the things drivers actually care about. A dedicated recruitment landing page is built around one goal — getting a qualified CDL-A driver to raise their hand. No distractions, no corporate fluff, just the right message in the right order. It’s the difference between a page your HR team feels good about and a page that actually converts.
Job boards put you next to every other company offering similar pay. A custom landing page gives you your own space to tell your story — written by someone who’s actually been the driver reading it. Our resources also help you communicate what makes your company worth choosing, not just what you’re paying.
We offer done-for-you recruitment tools including job post templates written to attract serious CDL-A applicants, driver-facing guides that build trust before the first conversation, and the CDL Driver Recruitment Cheat Codes — a guide built from 9 years behind the wheel and 7 years in recruitment marketing. Everything is built for trucking, not adapted from something else.
Most marketing agencies have never sat in a truck. Djibril Issa — the founder — spent 9 years as a Class A CDL driver across OTR, regional, and local routes before spending 7 years in recruitment marketing. That means every page we write, every template we build, comes from real experience on both sides of the hiring conversation. We don’t guess what drivers want. We know.
Most recruitment pages are ready within 5–7 business days of your intake call. We move quickly so your hiring process doesn’t stall.
We work with trucking companies of all sizes across the United States. Whether you’re hiring for one route or building out a regional fleet, our resources are built to make your company look professional and speak directly to the drivers you want.
Get Started
Ready to Get Your Landing Page Built?
Tell us about your company and we’ll reach out to discuss your landing page, templates, and what you need to start attracting better drivers.